The Golang ecommerce platform has helped the client retain customer loyalty through improved customer buying experience. Powered by an analytics solution, it provides complete visibility into performance of the ecommerce platform.
The solution has led to improved brand awareness due to the new look and feel of the ecommerce website. Sales have improved drastically due to factors such as ease of use and fast performance.
Based out of Middle-East the client is a key player in the online beauty and Cosmetic Products market. They were in urgent need for a Golang ecommerce platform. With considerable markets in Qatar, Saudi, Bahrain, UAE and Oman, the brand is growing exponentially. However, they face the following challenges while meeting their growing Business demands:
Provide fast page load speed, performance and smoother user experience.
Scale Easily with low Maintenance so as to reduce costs.
Handle several concurrent requests from any number of users.
Provide insights into customer behaviour through data analytics.
Have an innovative and fresh look and feel to it so that the brand is able to gather Customer interest when being launched into new markets in the US and UK.
Golang is a better choice for an ecommerce platform as opposed to Magento ecommerce platform which is writen in PHP. The difference in the performance arises due to the inherent differences in the two languages, PHP and Golang.
We developed a Golang ecommerce platform. Due to its clean syntax with text-based workflow, minimalistic design, and precise language specification Golang makes maintainability of code less expensive and the development process faster. This means that the platform is up and running in no time. Major as well as minor changes can be made without an extended downtime making this platform more flexible for the client to implement modifications according to growing business needs.
The Golang ecommerce platform is best for fast page load speed due to Golangs inherent speed in performance. “Go lets you create compact data structures, avoiding unnecessary indirection. Compact data structures utilize the cache better.Better cache utilization leads to better performance.”. Golang’s garbage collection process, unlike other languages, does not strain the CPU memory, again leading to a faster-performing page.
The Golang ecommerce platform is also able to handle the incoming requests faster by freeing up hardware and Network resources for users.It increases the ability of the web application to handle several concurrent requests by switching efficiently between several goroutines effectively. Golang assures Concurrency as well as Scalability, solving our Clients issue of wanting to expand their market.
Powered by Hadoop our platform also provides Big Data Analytics. Some of the Predictive Analytics it performs analyzing the platforms Big Data is:
The Golang ecommerce platform has benefited the client immensely. Some of the statistics that point towards this fact are:
Customer feedback complaints regarding slow page load time are 0
20% higher Sales in new markets than earlier markets in the same time frame
30% rise in Brand awareness amongst target customers.
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